CAMBRIDGE FIRM IS NOW WEICHERT, REALTORS - CHANNING REAL ESTATE, NEWEST IN GREATER BOSTON MARKET FOR EXPANDING BRAND
Cambridge, Mass., July 26, 2007--Broker/Owner Bill Luther and Senior Vice President/Relocation & Sales Director Catherine Luther of Channing Real Estate, have announced that the Cambridge company they founded in 1987 is now an independently owned and operated franchise of Weichert Real Estate Affiliates, Inc. New Signs are up at 111 Mount Auburn Street in Harvard Square, where newly-named WEICHERT, REALTORS - Channing Real Estate is currently home to 20 agents.
Luther is bullish on Weichert. He said, "We are looking forward to unequalled educational opportunities for agents, along with the latest systems and tools, literally at our fingertips." Luther said that their agent population is growing despite industry turnover, and he wanted to give them "every opportunity," which includes exposure to wider selling techniques and new lines of business. As a member of Leading Real Estate Companies of the World, the Cambridge agency can advance their relocation outreach as well, Luther pointed out, with Weichert's prominence in that industry.
Weichert Affiliates President martin J. Rueter welcomed the new franchise to the team. "As we grow throughout the greater Boston area, we are happy to add people of the caliber of Bill and Catherine Luther, whose reputation for outstanding service is in keeping with the Weichert way of doing business," Rueter said.
Weichert Real Estate Affiliates launched its first franchise in January 2002 and now has more than 7,000 agents serving markets from over 325 affiliated offices in 32 states. The full-service organization includes mortgage and insurance services, a commercial and investments division, an award-winning Internet lead-generation platform, and a multinational relocation company. Support services are highlighted by an ongoing agent and management training program, along with in-house marketing and advertising, dedicated public relations and REALTOR recruitment.
Catherine Luther's real estate roots date back three generations, with a long history in Boston real estate that began with her grandfather. She was the first of the couple to enter field actively, encouraging Bill to make a career change from the banking industry to join her. Bill likewise grew up in real estate. After six years in banking, he earned his Broker's license and went to work with Catherine as a team. They earned a solid reputation as such at an independent company before going out on their own as the principals of Channing Real Estate.
The Luthers and staff and sales team of newly-franchised WEICHERT, REALTORS - Channing Real Estate can be reached at 617-864-5400.
Weichert has more than 19,300 sales associates in over 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies. Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each franchise office is independently owned and operated.